Design and structure of website
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Surfing the Internet, your visitors have an extremely large choice. That is why it is important that your site is functional and has a pleasant appearance, in order to be able to keep the user's attention and gain their trust. Therefore, the most important thing is that the content of your website contains accessible and useful information for them.
Design
The design of a website should be beautiful, but also easy to use and intuitive. Users should be able to easily find the information or product for which they visited you. Keep in mind that your site is not just an advertising brochure, but providing much more comprehensive information about your products or services. The task of our web designers is to build a website with a pleasant appearance, useful for the user and easy to use.
Structure
It is good to structure the website in the same way as your warehouse or your office is structured, for example. This way, visitors will get a very clear idea of exactly what products and services you offer and how you can be useful to them. Learn more about the best practices followed by WebDesignBG in website development and online stores.
Homepage
Your home page of your website is in most cases the first thing your visitor sees. That is why the content and appearance of the main page is of particular importance. You only have about 10 seconds to gain the user's trust and convince them that they did not make a mistake by clicking on your link. Loading speed and having a well-functioning mobile version is becoming an increasingly important factor with the increasing use of mobile devices such as tablets and smartphones.
Text content of the site
The most important thing on a website is the texts. Keep in mind that visitors may not have time to read your 63 paragraphs of text. Therefore, write the most important thing at the beginning. Then you can expand the description by offering more details and clarifications.
This way, your visitors will read the essentials first and if they are interested, they will want to continue with the next portion of explanations without feeling bored and wasting their time reading a lot of text that they may ultimately find uninteresting to them.
When writing texts, it is important to have researched the keywords in your niche in advance. The only way to rank in Google for a given keyword or phrase is to have it present in the content! Article and page titles should be clearly separated from the main text and should also contain the most important keywords.
Encourage the visitor to take action – a purchase, a request, a phone call, or whatever you want to achieve with your website. To do this, use “call to action” phrases such as:
- "Order product X at a discount!"
- "For inquiries and consultations, contact us at tel."
- "Buy product X now from (brand)"
- "Fill out our contact form to make a request"
Please do not use 12 different fonts and 6 colors for your texts. This irritates and repels visitors, and at most they may get epilepsy.
Website links
Use descriptive links that help not only visitors to navigate what comes next if they click on the link, but also search engines, which pay close attention to these descriptions. It is a good practice for the text of the link (anchor text of the link) to duplicate the title of the page it leads to. This is one of the prerequisites for ranking in the top positions in the organic results of search engines like Google, Bing and Yahoo.
Site navigation
The most important thing about the site menu is that it is clear. Your most important categories should be easily visible so that online users can find their way around immediately. They don't have all the time in the world and quickly lose interest if the site navigation is not intuitive and they can't quickly find the product or service they are looking for.
Remember that the main goal of your site is to sell. Your phone number should be in a prominent place, and you should also pay special attention to the contact page.
Resolution
Unfortunately, not all people have your capabilities and can afford your awesome 29 inch FULL HD monitor, on which all websites look tiny. And your most important visitor is not you, but your next customer. And if he is one of those 15% with a monitor with a resolution of 1024/768 pixels, he will be glad not to scroll left and right, but that you have thought about him in advance.
WebDesignBG will make your site with an adaptive design that allows visitors to see the content of your pages equally well on their computers, as well as on their mobile phones or tablets. And let's not forget that visitors who open your site from mobile devices are increasing progressively with each passing month!
We WebDesignBG will be happy to help you build a successful website that will attract the attention of your customers and be useful to them.