SEO Optimization by WebDesignBG
Ranking factors and recommendations for proper search engine keyword position by Webdesignbg ltd.
We will be happy to have Webdesignbg Ltd. develop a well-optimized website with a pleasant appearance for you. Well-structured and optimized sites and online stores have enormous potential to reach thousands of new customers for you. We will apply the best modern practices in SEO optimization, thereby laying the foundation for your success and development!
Here you can learn more about the factors influencing the positioning of your website when searching by users.
Texts and content of the site
The most important thing that can help your site position itself well in search engines is its content. The goal of search engines is to provide the most relevant and useful information possible according to the user's search. Therefore, in order to position yourself well in Google, it is important that the texts on your site contain all the important keywords and are completely unique.
Do not hesitate to write articles, enter news and information about your activity, share with visitors the latest developments in your field. This way, search engines will understand that your site is not static, but that you are updating it and taking care of it by adding new information for your visitors. The titles of your pages are essential and should contain keywords, but they must also be meaningful. If something on your site does not make sense to visitors, it will not make sense to search engines either.
Photos
Upload photos, remembering to add titles and short descriptions to the photos. If photos are an important part of your site, each photo can have its own page, with its own title and description.
Compress photos so that users with mobile devices can also view your site. Mobile devices have weaker internet connections and if the site loads slowly, people will leave before it even opens.
Meta tags
At the moment, it is important for each page of your site to have unique meta titles and descriptions of its pages. Meta keywords have not had any impact on Google rankings for several years. Remember that copying texts and parts of other sites carries the risk of penalty and does not lead to good results. If you see your article or information copied somewhere and decide to claim your rights, the search engine will remove the copied article from search results.
Inbound and Outbound Links
Use links to your internal pages sparingly, there is no need to have 13 links to the same article in every sentence. Ideally, your links should be arranged in a way that encourages the visitor to take action, such as ordering something or requesting a quote.
As for external links that point to your site, look for links from relevant and highly authoritative sources. When it comes to link building, the more the merrier rule no longer applies!
A few factors to pay attention to when building links to your site:- Links from authoritative and relevant sites have the best effect.
- Be careful with reciprocal links, if you overdo it, your site's ranking may suffer.
- Be careful with the anchor text of the links - excessive use of the same keywords in the text of the links may get you a penalty from the Google Penguin algorithm.
- Focus on the quality, not the quantity of links - if a site has a lot of ads, broken databases, links from casinos, pharmacies or adult sites - run far away!
Website domain
The domain should contain important keywords for your business. But above all, emphasize a unique name that is easy for customers to remember. This way, over time, you will be able to build your own brand. For example, the domain speedy.bg is much more memorable than transportni-uslugi.com! Pay for your domain on time so that search engines don't forget you forever.
Visit analysis
Register for Google Analytics and Google Webmaster Tools to have a complete picture of where visitors to your website come from, what keywords they use to find you, and whether your site is fulfilling its goals. This will also help you make the right decisions to change the content of the site when you consider it necessary.
Animations and scripts
The WebDesignBG team recommends that you refrain from using complex animations; instead, you can safely use Javascript libraries such as jQuery to achieve good effects and at the same time not prevent search engines from seeing the content of your pages.
Sitemap
The sitemap will help both your visitors find the information they need and search engines learn about your latest articles so that they can index them.