Factors that influence the position of your site in search:
TEXTS AND CONTENT ON THE SITE
The most important thing that can help your website to be positioned well in search engines is the site content. Your texts are the unique thing visitors can find in your website and the search engine aims to provide visitors with something that meets their search term. Therefore unique text content is a guarantee of success.
Do not hesitate to write articles, update news and information about your activity to share with visitors what's new in your area. And the search engines will see that your site is not static, that you update it and care for it. The titles of your pages are essential and should contain keywords, but must be meaningful. If something in your site does not make sense for visitors, it would not make sense for the search engine too.
Upload your photos and be sure to put titles and brief descriptions of the pictures. If photos are an important part of your website, each photo can have its own page with its own title and description.
At present, it is important to use unique titles of your pages, and unique short descriptions. I find Keywords unnecessary. Remember that copying any part of another site does not lead to good results.
INCOMING AND OUTGOING LINKS
Use the links to your internal pages sparingly, no need of any sentence can have 13 links leading to the same article. The ideal links are that lead to urge action by the visitor, such as order anything or request a quote.
As for the outgoing links that lead to your site, the more they are the better position you can expect. I think at the moment reciprocal links, ie exchanged links do not help for a higher search engine position.
DOMAIN NAME OF THE WEBSITE
The good domain with your business keyword is important. For example, the domain transport-services.com is preferable to greatcompany.com.
Pay on time your domain, otherwise the search engines can forget it once and for all.
Sign up for Google Analytics, to have a complete picture of where visitors come to your website, what keywords they use to find you, whether your site accomplishes its goals. This will help you to take the right decisions to change the content of the site, where it is necessary.
Animations and scripts
The site map will help both your visitors to find the information they need, and the search engines know about your recent articles, in order to index them.
WEBDESIGNBG Ltd. will be happy to develop for you a good and optimized for search engines website.